Helpful information blog
Optimizing ecommerce sites

With thousands of products on e-commerce sites, where do you begin to optimize the site for search?

Chicago SEO gurus at say start with the basics. “If you answer the questions your visitors are asking, then your potential customers will find you,” according to Jim Lewis at the company. “If your content serves visitors first, then it will please the search engines as well.”

This means that you have to answer the question that the visitor is asking, not the question that you wished they had asked. Give them the information they are seeking and you will build trust. Trust leads to engagement, and engagement leads to a situation where they feel comfortably buying from you.

Use the terms that your visitors use. This means keyword research to find all the different ways your target market searches for something. People have local vocabularies that are specific to their areas of the country. You need to tap into those regional differences, as well. Some people use modifiers such as adjectives before their nouns and vice versa. Buy car and car buy can mean the same thing to different people. You don’t want to neglect some just because they phrase their questions differently.

Use these terms naturally on your web pages. In the page title, within the body copy, as alt tags for pictures….make it easy to find your page in as many ways possible.

Make a video about the product and post it on your page. Video is engaging…it keeps people on your site longer. Some people are visual learners and need to see a picture or a demonstration to know if something is right for them. Give them this option as well. Meet them where it is comfortable for them and you will have the sales that you want for your products.

You can also view this video here.

Call Chicago SEO Pros at (847) 867-0198.

Traffic growth with SEO

Looking for SEO with quality and integrity? Been burned? Check out our qualifications and video above.

How to Find the Best Chicago Truck Accident Lawyer

Chicago is a crossroads for interstate truck traffic as is all of Illinois.  The quantity of shipped goods that come into and out of this state means a healthy amount of truck traffic on Illinois roadways.  Unfortunately, with that traffic comes truck accidents.  There are more than 400,000 accidents that involve tractor trailers, semi trucks, and other commercial trucks in the US each year.  These trucks can weigh anywhere from 15 to 30 times the weight of a typical passenger car or SUV.  When the two collide, serious injury or even death can tragically occur.

If you or a family member is injured or killed in a trucking accident, it is extremely important that you hire an experienced and knowledgeable Chicago truck accident attorney.  Chicago Truck Accident Attorney You will want someone that will carefully assess your best course of action to recover damages from the trucking company that employed the driver and/or the individual truck driver. Whether the accident was caused by fatigue, speeding, reckless or distracted driving or any of the other common causes of trucking accidents, you will want to choose the best and most experienced trucking attorney to hold the responsible parties accountable for your devastating physical and emotional injuries.

Tips to Find the Best Chicago Truck Accident Lawyer

You will want to choose a trucking accident attorney that will fight on your behalf to get you the justice that you deserve. Time is critical when you or a member of your family has been involved in a trucking accident. Make sure that you select a lawyer that has experience with trucking accidents, not just accidents. Trucking accidents involve more regulations, both state and federal, and you will want someone working for you that is deeply familiar with all the laws that pertain to interstate commerce as it involves trucks.

The best outcome for you and your family may depend on finding the right attorney to represent your interests as quickly as possible.

Illinois truck driving accident video

Bad weather and poor judgment are often causes of truck accidents.


This articleillustrates how many accidents there are each year by state.

Chicago Area Polyurethane Foam Installers

If you are looking for foam insulation installation in your home, you will want to choose the very best solution for your particular insulation problem.

There are two types of foam insulation – open cell and closed cell foam insulation.  Each has benefits that will help you out in certain situations.  For example, you will want to use closed cell spray foam insulation in wet or damp places such as basements.  Closed cell foam has a moisture barrier that prevents the infiltration of moisture-laden air, which is why basements in the Chicago area can be so damp.  If you are thinking about remodeling, or finishing, your basement, then this is the perfect solution to make your basement warmer, drier and more comfortable for you and your family to spend time in.
Polyurethane Foam Dow Chemical

When a moisture barrier is not needed, but you need a solution for air infiltration, then generally you will want the open cell foam insulation product.  This solution is called for in your home’s walls where batt insulation has settled or your home had inadequate wall insulation when it was built.  You can reduce the drafts that are coming in through wall sockets or around your windows with spray foam.


How to Choose Between Polyurethane Foam Installers

Quite frankly, there are a lot of companies that say they do foam insulation.  Begin by calling a company that offers a free, no-obligation estimate.  When the technician arrives at your home, look for professionalism.  Companies that arrive on time for an estimate show you that they respect your time and have a business-like attitude.   Is their truck clean and in good maintenance?  That is an indication that their equipment is also clean and in good repair.

A good estimator will go through your home inch by inch and recommend the best kind of foam for each particular spot.  Foam installation is priced by the foot and the amount of time it takes to apply the foam.  Harder to reach areas take more time to do the job right and therefore will cost a bit more than say, an attic that is easily accessible.

The estimate you get should be in writing and clearly list all the places that will be sprayed, how much spray in each area, and what the cost is for each area.  It should say how much time the installer will be in your home so you can plan for either a half a day, a full day or however long they will need.

Finally, foam insulation can be a messy procedure if not done by experienced professionals.  However, in the right hands, the tools and materials can be neat and orderly and not provide too much disruption in your day.

Many large US companies make spray foam products, check out Dow Chemical’s profile.