Where to Begin?

If you are a business owner, you probably already know that you absolutely need to be online in order to attract new business. That has become the first step to Business 101 in the 2010s. But where do you start to get the kind of online exposure you need to move the revenue needle for your new or newly purchased business?

You might want to start with your site. An optimized site, one with an understandable structure for people as well as search engines will get you a long way towards the rankings you need to grow your business.

Still waiting for rankings to produce traffic? Try some search engine marketing services like Google’s Adwords in order to kick start traffic. This is an instant solution with hardly any waiting. Offer the right ad bids, and potential customers will start seeing your messages tomorrow.

Another option is Facebook. Facebook ads are affordable and you can tailor your audience to people with interests that marry well with your product or service.

Go where the traffic already is. Build a Tumblr blog and share your news with others. Join Google Plus circles. All of these social groups have built in traffic that is organized by interests.

When you have exhausted those possibilities, think about hiring a SEO to get you to the first page of results. That’s where the traffic is. That’s where you can build your brand. That’s where the money is. Not being in that prime real estate means you are handing over business to your competition without a fight, and that is no way to run a business.

An SEO that knows their stuff is worth every penny. You can calculate your ROI on their efforts. They will get you seen for the keywords you are targeting, and others that are just emerging or related. Everyone asks their questions differently; you want to be everywhere they are.

SEO Video

Kitchen remodeling – how long does it last?

Kitchen remodeling projects are very expensive.  In fact, they are one of the most expensive projects you can undertake in your home.  A kitchen can cost up to 10% of the entire value of your home. The return on kitchen upgrades is usually pretty good and kitchens sell houses, so it is understandable why people explore redoing their kitchens before all other projects that they might undertake.

 

When one is spending that kind of money on a project, it is understandable that you want to recoup as much of your investment as possible. You can recoup that investment by using and enjoying the kitchen when you live in the house or you can recoup that investment, hopefully, with a higher sales price when you go to sell your house. But how long does it take to “use up” the value that a new kitchen has provided?

Kitchens are not like cars in that they go out of style in a few years. If you have been paying attention at all, you will notice how long “stainless steel appliances” have been on the most requested list. Similarly, people have been asking for granite countertops since 1991 or thereabouts. So if you have both of these items in your current kitchen, you could say that your kitchen cabinets Chicago is current in terms of those options. What dates a kitchen and makes it look old? You might say that the cabinetry profile and door style eventually will go out of style. In those cases, you might just want to get new doors in a newer, more current profile. Lighting fixtures, faucets, cabinetry hardware – all these things will eventually be replaced with newer, more streamlined models. These are relatively easy to replace and not terribly expensive, either.

Keeping your kitchen up to date need not take an entire kitchen redo. Once you have good bones, a good layout and good quality cabinetry boxes, you should be able to keep your kitchen on the cutting edge of what might be considered “current” with a few well chosen updates every few years or so. Truly, you will be able to recoup your investment in both utility and resale with just a few minor updates when the mood strikes or your are ready to put your house on the market. Don’t get us started on wallpaper, though. Stay away. Stay far away. Nothing dates a kitchen more than outdated and faded wallpaper. But then again, who sells a house with wallpaper anymore?

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